Helping Ed Tech and Curriculum Companies Grow Through ESA and Homeschool Markets
Because families shouldn’t have to fight for the resources they deserve.
Here's what most companies get wrong about the homeschool and ESA markets:
They treat them like traditional school sales. Different buyer. Different funnel. Different language.
I've spent 13+ years homeschooling my own neurodivergent kids. I've spent 6+ years helping curriculum companies and edtech platforms sell into this space. I know what families are actually looking for, and I know what makes them walk away.
That's the difference between guessing and growing.
What I Do
I work with edtech platforms, curriculum companies, and virtual schools to:
Navigate ESA program entry and multi-state expansion
Position your offering with messaging that actually resonates with homeschool families
Train your sales team to engage ESA-funded and homeschool buyers with confidence
Identify growth opportunities and clear next steps (so you stop spinning your wheels)
Whether you need one-time support or ongoing guidance, you get real-world insight from someone who's been on both sides of the table.
This is for you if:
→ You have a great product but can't crack the homeschool or ESA market
→ Your team doesn't understand how these families think or buy
→ You're tired of guessing which states or programs are worth your time
→ You want a senior-level partner without the cost of a full-time hire
This is NOT for you if:
→ You're looking for someone to just "get you approved" without strategy
→ You want to treat homeschool families like a traditional sales funnel
→ You're not willing to adapt your messaging or approach
My Services
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I handle the strategy, applications, documentation, and timelines to get your product approved in state-level ESA programs. You get listed faster and start enrolling funded families sooner.
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Ongoing strategic support without a full-time hire. Monthly calls, funnel reviews, messaging feedback, and market guidance. A senior-level partner on your terms.
Lonnie R. Morgan, Jr., VP of Operations, BrightThinker
“I’m proud to recommend Angela Marie D’Antonio for her outstanding work as an ESA Consultant with Bright Thinker.
Angela has consistently delivered services that are effective, efficient, and cost-conscious—a rare and valuable combination. Her understanding of the complex and evolving landscape of Education Savings Accounts (ESAs) is both deep and practical, allowing her to navigate compliance and implementation with confidence and clarity.
When I brought Angela onto our team, I set what I thought was a realistic goal for ESA approvals. She didn’t just meet that goal—she exceeded it by more than three times (x3). That level of performance speaks to her expertise, her diligence, and her ability to get results.
Angela knows her stuff. She brings experience, insight, and professionalism to everything she does, and she’s been a tremendous asset to our organization. I highly recommend her to any organization working within the ESA space or needing strategic guidance on education policy and program compliance.”
Nate Noorlander, CoFounder, The Nomadic Professor
“Angela is a go-to source of knowledge, insight, and experience for me. She gives sound advice, has a breadth of knowledge that can only be developed over years and years of time on-the-ground in our shared education space, and is not possessive of her insider knowledge and contacts, at least among those down in the trenches with her. I wish I were working with her full time.”
Let’s Work Together
If you're ready to stop guessing and start growing in the ESA and homeschool markets, let's talk.