ESA & Homeschool Market Strategy Consulting.
Smart Growth for EdTech, Curriculum, and Virtual School Providers
The ESA and homeschool markets are growing fast—but getting in takes more than a great product.
You need strategy, clarity, and someone who knows how the system (and the families) really work.
That’s where I come in.
I help education companies unlock growth through ESA program access and homeschool market positioning—without adding pressure to your internal team.
What I Do
I work with edtech platforms, curriculum companies, and virtual schools to:
Navigate ESA program entry and multi-state expansion
Position your offering for homeschool families with the right messaging
Train your sales team to confidently engage homeschool and ESA-funded buyers using proven scripts, buyer personas, and conversion strategies
Identify growth opportunities and clear next steps—so you stop spinning your wheels
Whether you’re looking for one-time support or ongoing guidance, you get real-world insight backed by 5+ years in homeschool curriculum sales and education consulting.
My Services
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Want access to state-level ESA funding programs? I offer full-service consulting to:
Strategize and manage ESA applications across eligible states
Track documentation and approval timelines
Ensure your offering meets the standards for family choice programs
You get listed faster—and start enrolling funded families sooner.
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Need ongoing strategy but not ready for a full-time hire? I serve as a trusted advisor to help you:
Identify which markets and programs are worth your time
Review funnels, messaging, and positioning for ESA and homeschool families
Guide your sales or leadership team with monthly calls and as-needed support
This gives you a senior-level partner—without the cost of staffing one.
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Need to boost conversions but not ready to expand your sales team? I offer targeted training to help your team:
Understand how to sell effectively to homeschool and ESA-funded families
Use tailored scripts, messaging, and buyer personas that actually resonate
Build confidence and close more deals—with support that sticks
This gives your existing team the tools they need to grow—without hiring new reps.
Lonnie R. Morgan, Jr., VP of Operations, BrightThinker
“I’m proud to recommend Angela Marie D’Antonio for her outstanding work as an ESA Consultant with Bright Thinker.
Angela has consistently delivered services that are effective, efficient, and cost-conscious—a rare and valuable combination. Her understanding of the complex and evolving landscape of Education Savings Accounts (ESAs) is both deep and practical, allowing her to navigate compliance and implementation with confidence and clarity.
When I brought Angela onto our team, I set what I thought was a realistic goal for ESA approvals. She didn’t just meet that goal—she exceeded it by more than three times (x3). That level of performance speaks to her expertise, her diligence, and her ability to get results.
Angela knows her stuff. She brings experience, insight, and professionalism to everything she does, and she’s been a tremendous asset to our organization. I highly recommend her to any organization working within the ESA space or needing strategic guidance on education policy and program compliance.”
Stephanie Hanson, Creative Director, History Unboxed
“Angela accompanied me on a tour of curriculum showcases in Alaska. She was engaging and helpful to prospective families, quickly learning all of the details of our curriculum. She was professional at all times and filled with energy that brought people to our table. She was also an excellent travel companion, with great skill at finding delicious restaurants. Her professionalism cannot be topped.”
Nate Noorlander, CoFounder, The Nomadic Professor
“Angela is a go-to source of knowledge, insight, and experience for me. She gives sound advice, has a breadth of knowledge that can only be developed over years and years of time on-the-ground in our shared education space, and is not possessive of her insider knowledge and contacts, at least among those down in the trenches with her. I wish I were working with her full time.”
Let’s Work Together
Ready to stop spinning your wheels and start growing smarter?
Let’s schedule a 15-minute call to explore how I can help your team reach more families—without adding to your headcount.